Roku Adds 7 New Live Channels to Roku TVs & Roku Players
Roku just dumped seven new live channels into The Roku Channel, and if you're still counting pennies after cutting the cord, this is a zero-cost way to patch holes in your lineup.
What's Actually New on Your Home Screen
The additions are a mix of niche and local. You're getting QVC 365 for endless shopping demos, Local Now for Las Vegas-specific news and weather, and Rugby Pass TV for live matches. For Spanish-language households, there's Dateline Español and Telemundo Las Vegas, both bringing localized content. Joy Sauce Network offers "positive entertainment," while Popcorn Center streams movies 24/7. This isn't a groundbreaking content revolution—it's Roku filling specific demographic and interest gaps with free, ad-supported filler.
The Cord-Cutter's Math Here
The strategy is clear: make the ad-supported tier feel more complete to slow subscriber churn. Every live channel, no matter how niche, reduces the feeling that you're missing out by ditching cable. For you, the viewer, it means more background TV and targeted options without adding another $5/month line item. The trade-off, as always, is sitting through ads. Roku is betting you'll accept that for free content.
Your Action Step
Check your Roku device today. These channels should be live in The Roku Channel section. If any match a niche you care about—say, rugby or local Vegas news—add them to your guide. If not, this update changes nothing about your bill or core service. It's a content shelf-stock, not a price hike or a UI overhaul.
