Samsung Brings HDR10+ Advanced to 2026 TVs via Prime Video

Samsung is beginning the rollout of HDR10+ Advanced on its 2026 TVs, with Prime Video identified as the first streaming service to support the format, according to Engadget and Samsung’s announcement reported by FoneArena. The update will apply to supported Prime Video movies and shows, rather than changing the picture quality of the entire catalog. For viewers, the practical question is less whether the label sounds new and more whether their TV and the content they watch can use it.

What HDR10+ Advanced changes

HDR10+ Advanced is the next version of the HDR10+ format, which Samsung co-developed. Its central upgrade is expanded dynamic metadata processing: the television can receive more scene-specific information about how brightness and contrast should be handled.

Samsung highlights two features. Enhanced Overall Brightness is designed to use extended statistical metadata to make better use of newer, brighter displays while preserving detail across the tonal range. The company also describes AI-powered tone mapping intended to retain more shadow detail in dark scenes while increasing brightness in visually intense material such as action films and sports.

The second feature is Intelligent Motion Smoothing. Samsung says compatible displays can use scene-by-scene metadata to adjust motion processing dynamically. That may be relevant to sports viewing, where motion clarity is often a priority, but motion interpolation remains a viewing preference. A smoother image is not automatically a more accurate one, and viewers who prefer film-like presentation may still want motion processing reduced or disabled.

What viewers need to check

The initial rollout is limited to Samsung’s 2026 TV lineup and compatible Prime Video titles. FoneArena reports that the format will become available globally on select titles beginning in August 2026, with supported displays receiving access automatically. The evidence does not establish a complete list of models or programs, so the HDR10+ Advanced badge should be treated as a compatibility marker rather than a guarantee that every Prime Video stream will use the format.

Owners of older Samsung televisions should not assume that a software update will add the feature. The reported launch is tied specifically to the company’s 2026 models, while broader expansion to other hardware categories is described as a future possibility rather than an existing commitment.

The practical verdict is straightforward: this is a meaningful format update for buyers already considering a 2026 Samsung TV, but not, on the available information, a standalone reason for existing Prime Video subscribers to replace a functioning set. The benefits depend on three links in the chain—an eligible Samsung display, a compatible title, and a scene where improved tone mapping or motion handling is visible. HDR10+ Advanced also remains part of a wider HDR ecosystem that Samsung says includes more than 183 adopter companies and over 22,000 certified devices, but those figures do not mean every device supports the new version.

The broader streaming shift

The rollout shows how picture quality is increasingly being divided by device generation and title-level support, much like ad-supported tiers and changing content libraries divide streaming access by plan. The service may carry the same movie for a broad audience, while the highest-level display features are reserved for a narrower combination of hardware and metadata.

That makes this a specification to monitor during TV shopping, not a setting to chase blindly. Check whether the exact Samsung model is part of the 2026 range, look for compatible HDR10+ Advanced content in Prime Video, and compare the result with the television’s standard HDR presentation. Viewers following adjacent digital-platform markets, including NFT gaming and GameFi assets, will recognize the same underlying pattern: platform value increasingly depends on compatibility across the service, the device, and the content layer.