Prime Day Streaming Discounts: Save Big on HBO Max, Paramount+, and Apple TV
Amazon's Prime Day has expanded beyond hardware into a recognized streaming subscription event, and according to Mashable's live deal tracker, premium add-ons including HBO Max, Paramount+, Apple TV…
Amazon's Prime Day has expanded beyond hardware into a recognized streaming subscription event, and according to Mashable's live deal tracker, premium add-ons including HBO Max, Paramount+, Apple TV, and AMC+ are running promotional pricing tied to the sale. For cord-cutters building out their streaming lineup, the discounts represent the steepest annual and multi-month cuts likely to surface before the holiday season.
HBO Max makes its Prime Day debut
As reported by Mashable, HBO Max has joined the Prime Day lineup for the first time, offering 40% off any annual subscription tier. The deal marks a structural departure from the platform's Black Friday playbook, where discounts historically apply only to the ad-supported plan. Standard pricing places HBO Max at $109.99 annually for Basic with ads, $184.99 for the ad-free Standard tier, and $229.99 for Premium with 4K. The promotional rates drop those figures to $78.99, $132.99, and $164.99, respectively, and run through July 15. Subscribers can also access the discount through Prime Video as an add-on, sidestepping a separate account. Pricing reverts to standard rates after the first year unless canceled, which frames the decision as a straightforward lock-in-versus-wait calculation.
Paramount+ returns with a structurally improved offer
Mashable notes that Paramount+ has carried over last year's Prime Day promotion, though the structure is functionally more attractive given the service's earlier 2026 price increase. The Premium tier — ad-free with Showtime included — typically runs $13.99 per month. The Prime Day deal offers the first two months at 99 cents each, totaling $26 in savings, with the discount valid through the end of Prime Day. The offer is accessible directly, via Prime Video as an add-on, or through Roku. For viewers prioritizing CBS live feeds, Showtime originals, or UFC coverage, the timing aligns with the broader industry pattern of using major shopping windows as subscriber-acquisition funnels.
What to track beyond the marquee streamers
The Mashable tracker also lists Apple TV and AMC+ as Prime Video add-ons at promotional rates, though specific pricing was not detailed in the source material. Separately, Amazon Music Unlimited is offering four free months to new subscribers through June 29, a $47.96 value against the standard $11.99 monthly rate for Prime members. None of these deals reach Black Friday depth, per Mashable, but they collectively form the most aggressive streaming-specific pricing window before year-end.
For viewers stacking subscriptions, the sequencing matters: HBO Max's 40% annual cut delivers the largest absolute savings for a long-term commitment, while Paramount+'s two-month promo rewards immediate activation before the deal window closes. Mashable indicates its tracker will update as additional streamers enter the promotion queue.
