Peacock Increases Monthly Subscription Rates Across All Tiers
Peacock has reset its price ladder across all three subscription tiers, according to CNET's coverage of a Variety report.
The streamer raised monthly rates by $1 to $3 depending on the plan, marking another escalation in the ad-supported tier market that has defined streaming economics through 2026.
The new pricing structure
The ad-supported Peacock Premium climbs from $11 to $13 per month. The mostly ad-free Premium Plus tier moves from $17 to $20. The Select plan — Peacock's budget option featuring Bravo and NBC programming — increases from $8 to $9. Annual commitments follow the same trajectory: Premium lands at $130 (from $110), Premium Plus reaches $200 (was $170), and Select comes in at $90.
New subscribers see the new rates immediately. Existing customers will see the adjustment on bills issued on or after September 17, per CNET. Peacock updated the pricing on its sign-up page and within its help section, signaling that the move is being treated as a permanent rate reset rather than a limited promotion.
Timing and the live sports calculus
The hike lands just ahead of Peacock's heaviest sports window of the year. English Premier League coverage is starting, the NFL regular season is weeks away, and the 2026-2027 NBA schedule opens in roughly two months. Peacock's live portfolio — Sunday Night Football, the full NBA broadcast slate, MLB, and WNBA — gives the platform a structural argument for premium positioning that purely ad-supported competitors cannot easily replicate. That lineup is the core reason the carriage value of the service keeps climbing, and the operator is monetizing accordingly. The pricing reset is less about the content library and more about locking in higher rates before the fall viewing cycle peaks.
What to check on your own account
For current subscribers, the immediate question is whether the content delta justifies the bump. Peacock's library still anchors on long-running franchises like Law & Order and The Real Housewives, ongoing reality staples such as Love Island USA and The Traitors, and recent theatrical titles including Wicked, Obsession, Strung, and The Super Mario Galaxy Movie. New originals queued for the remainder of the year include Line of Fire, The Traitors: New Blood, and the Friday the 13th prequel series Crystal Lake.
For households that subscribe primarily for live sports, the math is straightforward: the monthly increase represents the cost of maintaining NFL, NBA, and Premier League access through a single platform rather than layering on cable or league-specific passes. For viewers who lean on Peacock mainly as a complement to other major services — both Hulu and Disney+ operate active subscription tiers in this same elevated price band — the practical move is to weigh annual against monthly billing. The annual rate locks in pricing for twelve months and sidesteps the September rollover, which is the cleaner option for anyone already committed to the service. Anyone on a free trial or promotional rate should confirm the post-promo cost before the next billing cycle begins, and those who watch only occasionally may find the Select tier's $1 monthly bump the easiest line item to absorb or drop.
